Reflections on moving to the infamous ‘dark side’
By  Mike Berry, Head of Content, Fleet Street Communications For many, moving from journalism to public relations is akin to – as the well-worn phrase goes – joining the Dark [...]
PR talent of the future: nothing and everything is changing
By Nigel Miller, Chief Human Resources Officer, Edelman People often ask me what it takes to be a successful communications professional in an industry that’s changing [...]
#DisruptivePitch: the new online TV show for tech start ups
By Andrew McLean, Director, Compare The Cloud Limited. Free PR for Tech startups – sixty technologies will battle it out until there is only One Pitch There is a new [...]
What effective PR looks like for SEO
By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]
Top tips for how to PR a music festival
By Sophie Raine, Director at W Communications With Glastonbury Festival kicking off this week, music lovers across the UK are preparing themselves for yet another season of [...]
Building
Four essential components to building an outreach strategy
On face value, it can seem as though building a successful outreach strategy is simple. You just email a few websites here and there, write a generic blog post and hope for a [...]
Is it time for PR agencies to go native?
By Dale Lovell, Chief Digital Officer at Adyoulike UK Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, [...]
Inspiring lessons in communications from Cannes Lions
All the inspiring work at Cannes Lions got me thinking about excellence in communications generally. And how although we all really love a big award-winning creative idea we [...]
Who’s watching? What is the role of online video today?
The role of online video,  when it comes to news stories – is one which has shifted significantly over the last 5+ years. When I started out as a broadcast journalist more [...]
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