Word of the year, Lego and an all new Google+
The Oxford Dictionary Word of the Year 2015 is not actually a word. Instead, for the first time ever, a pictograph has been given the honour. The emoji ‘face with tears of [...]
Why Alastair Campbell believes measurement can transform leaders and communicators
Wednesday night was a special night for Gorkana’s Executive Club as I was delighted to welcome Alastair Campbell to dinner, which is made up of senior leaders from the [...]
From Adpocalypse to Advertainment: the Mediatel Media Playground write-up
I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly [...]
Alistair Campbell says: stop celebrating (if you want to win)
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma [...]
Comms and the City – those who make money value the power of good PR
Corporate reputations matter. Recent studies show this but during the ten years of its existence,City AM has covered a tumultuous time in the City, overseeing the fall of [...]
A spooktacular spectacle of agency musical bingo
Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s [...]
Celebrations and measurement: effectiveness drives a big night out for the industry
Like the clocks going back, when the PR Week Awards arrive in the autumn, you know Christmas is not far away. And the presents arrived early for Golin this year, who walked [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
Stylist Live: brands, meet your target consumer
Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women [...]
Creating content for the C-Suite
As interest in content marketing, and the realisation that brands need to create their own content to engage their customers in new ways has grown, it’s become clear that [...]
Happy Birthday Instagram!
This week, Facebook unveiled ‘Reactions’, a new tool that will allow users to go beyond the Like button and use emojis to express their emotional responses. Facebook’s Chief [...]
The X Factor: Everybody’s (not) talking at me…
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer [...]
Agencies: Your future in the face of digital
Tim McLoughlin, Head of Social Media at Saatchi & Saatchi, doesn’t think his job will exist in five years’ time. At a panel discussion hosted by Lansons as part of Social [...]
Is it time for PR agencies to go native?
By Dale Lovell, Chief Digital Officer at Adyoulike UK Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, [...]
AMEC Measurement Month – Roundtable at Duck&Waffle
 Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the [...]
How creating original video won us the pitch
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of [...]
Diversity should be more than just a slogan
Just a few weeks ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalised same-sex marriage nationwide. A sea-change for [...]
Inspiring lessons in communications from Cannes Lions
All the inspiring work at Cannes Lions got me thinking about excellence in communications generally. And how although we all really love a big award-winning creative idea we [...]
1 2 3 4 5
Sign Up for a Demo
See what Cision software can do for you.
Request Demo
Copyright © 2018 Gorkana