Happy Birthday, Twitter!
If you are interested in the latest thinking on the media industry, upcoming campaigns, media analysis, social media and PR planning these are the must-read stories. Twitter [...]
The road to the EU referendum
The heat has been turned up and the campaign has finally kicked off for the June 23 EU referendum on whether the UK should leave the European Union. To map the media buzz [...]
Oscars 2016: Social media analysis
The 2016 Oscars ceremony was arguably the most discussed topic of last week. With millions of users taking to social media to voice their opinions on who won, who didn’t [...]
Gorkana
A glittering night at the City and Financial PR Awards
The PRCA’s inaugural City and Financial PR Awards had a strong turnout on Thursday night from big business and communications professionals.  The prestigious black tie event [...]
Building
Four essential components to building an outreach strategy
On face value, it can seem as though building a successful outreach strategy is simple. You just email a few websites here and there, write a generic blog post and hope for a [...]
Look back at 2015 with Google’s Year in Search
The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white [...]
If Carlsberg did Christmas trees…
Facebook at Work, the professional version of the social network, is expected to launch in the coming months, after spending a year in tests. The new service, geared towards [...]
Make tea, not war!
On Thursday, HBO released a 40 second spot for season 6 of Game Of Thrones which will debut in April. The teaser, featuring Jon Snow whose fate remains unknown, reignited [...]
Word of the year, Lego and an all new Google+
The Oxford Dictionary Word of the Year 2015 is not actually a word. Instead, for the first time ever, a pictograph has been given the honour. The emoji ‘face with tears of [...]
Why Alastair Campbell believes measurement can transform leaders and communicators
Wednesday night was a special night for Gorkana’s Executive Club as I was delighted to welcome Alastair Campbell to dinner, which is made up of senior leaders from the [...]
From Adpocalypse to Advertainment: the Mediatel Media Playground write-up
I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly [...]
Alistair Campbell says: stop celebrating (if you want to win)
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma [...]
Comms and the City – those who make money value the power of good PR
Corporate reputations matter. Recent studies show this but during the ten years of its existence,City AM has covered a tumultuous time in the City, overseeing the fall of [...]
A spooktacular spectacle of agency musical bingo
Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s [...]
Celebrations and measurement: effectiveness drives a big night out for the industry
Like the clocks going back, when the PR Week Awards arrive in the autumn, you know Christmas is not far away. And the presents arrived early for Golin this year, who walked [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
Stylist Live: brands, meet your target consumer
Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women [...]
Creating content for the C-Suite
As interest in content marketing, and the realisation that brands need to create their own content to engage their customers in new ways has grown, it’s become clear that [...]
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