What effective PR looks like for SEO
By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]
Social Insights: Before you sign
You did it! You managed to wrangle a few quid from your Head of Comms to invest in Social Insights for 2017. Well done. (Not that you’re entirely sure what ‘social insights’ [...]
So, you want to publish a magazine?
At Gorkana, we monitor over 3,000 magazines, this ranges from the mainstream mags you can pick up at your local store such as Vogue or GQ, to niche independents such as [...]
Social Media Week 2016
#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
The Olympics 2016: Twitter analysis
The Olympic Games 2016 have sparked conversation on Twitter around the globe as users take to the channel to cheer on their teams – or simply to weigh in on the [...]
Talent at first sight – CV top tips for those starting out
Does your CV scream “read on”? Or is it just full of cliches that have been used by many candidates before you? As a recruiter who has looked for a job in the past, I still [...]
EU Referendum: social media analysis infographic
On June 23rd Britain took part in a momentous referendum to decide whether the country would remain within the European Union or not. 52% of the country decided to vote out. [...]
Language trumps location
I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global [...]
Top tips for how to PR a music festival
By Sophie Raine, Director at W Communications With Glastonbury Festival kicking off this week, music lovers across the UK are preparing themselves for yet another season of [...]
The 2016 AMEC Summit in social media stats
London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the [...]
Cision Completes Acquisition of PR Newswire
Expanded capabilities include the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics. Cision is proud to announce that [...]
PR needs to be in the room where it happens…
We’re now halfway through this years AMEC International Summit on Measurement. Day One saw a variety of excellent measurement case studies and some key summit themes are [...]
Musings from a measurement geek
It’s no secret I’m a measurement geek, and as such I’ve been a little bit excited about the 2016 AMEC summit since London was revealed as the location at the end of last [...]
London Mayoral Elections
London Mayoral Elections 2016: Social Media Analysis
The elections for Mayor of London had the capital in a buzz. With the end of Boris Johnson’s reign, many took to social media to discuss who the next successor would be. [...]
Celebrating the royal birthday
The longest-serving British monarch  Queen Elizabeth II marked her birthday on the 21st April  as she spent much of the previous 90 years: waving to the crowds. It was [...]
All about Coachella 2016
Social media and technology have changed the way festivals, including Coachella are experienced nowadays. The need to share, like and comment has increased reach and [...]
Muggles on social media welcome the Wizarding World
The news about the opening of Harry Potter’s Wizarding World  took social media by storm with posts from excited visitors at the opening when even the blazing California [...]
April Fool’s Day – don’t trust anything you read…
Don’t trust anyone today. Don’t trust your neighbour. Don’t trust the news. Expect your yearly lot of pranks, jokes and hoaxes. For today is April Fool’s Day. It is uncertain [...]
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