Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise awareness of the brand through strategic creative campaigns. According to Push Doctor’s CEO, the team impressed it with key market insights informing a highly strategic approach. “When we met Hotwire, we knew instantly that […]
Spanish jamón brand Cinco Jotas has appointed Travel PR to position it as the UK’s best producer of Spanish cured ham. Virginia Webb, associate director, will lead the account with support from account manager Rebecca Milne and the agency will work with Cinco Jotas’ in-house communications team to develop an integrated UK campaign. It will […]
London Marriott Hotel County Hall has appointed Smarts Communicate as its PR and content agency on Tuesday (June 6), following a four-way pitch. Smarts will deliver integrated communications campaigns, influencer outreach and media relations to position the five-star venue as the luxury option on London’s South Bank, following its renovation in 2016. “We wanted a fearless […]
Why are so many digital brands falling over themselves to create offline, physical experiences for their customers? That’s the question Hotwire tried to answer recently at its second Trends event in London. A panel of industry experts from Pinterest, Tempur Sealy International, TouchNote and Startupbootcamp gathered at the Hotwire office on Thursday, June 1, to explore how the […]
Grayling has predicted the “rise of the robots”, and how communicators might be affected, in Me, Myself and AI, its new digital magazine examining the risks and opportunities being created by advances in AI technology. The publication brings together AI and PR specialists to explore the communications challenges companies face when incorporating AI and automation […]
The lively debate surrounding yesterday’s Cision World Tour event extended far beyond the packed auditorium at London’s Ham Yard Hotel. Members of the audience took to Twitter to share their thoughts using #CisionWorldTour. Here are three of the most important PR insights explored at the event – from the future of influencer marketing to why it’s essential to measure […]
A stellar line up of the industry’s leaders and influencers spoke to a packed audience of PR and comms professionals as Cision’s World Tour event series came to London yesterday. Following events in Chicago, San Francisco and New York, the London conference saw CIPR president Jason MacKenzie, The Future Laboratory co-founder Chris Sanderson, Mischief head […]
The Future Laboratory co-founder Chris Sanderson predicted a new era of PR creativity in his keynote speech at yesterday’s Cision World Tour summit in London. To a packed room of leading PR and communications professionals, he made a series of bold predictions about the challenges consumer brands are facing and how technology will continue to shape […]
Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK‘s director of corporate affairs Nicola Green said yesterday. During a panel Q&A session at the London leg of the Cision World Tour, Green said new innovations mean PR professionals now have the opportunity to demonstrate the impact their […]
Speed Communications has appointed Cat Jennings as director of its food and hospitality division, following its acquisition of foodservice specialist agency The Splash Partnership last summer. Jennings will be responsible for evolving Speed’s foodservice and hospitality offering, creating new initiatives and partnering with brands. She has held senior roles at Golley Slater, Ketchum and Cohn & […]