Remy Le Fèvre joins Ogilvy PR as creative director

Ogilvy PR UK has appointed Diffusion PR’s Remy Le Fèvre as creative director. He will work across several Ogilvy PR clients, including Bacardi, YouTube, Huawei, Puma and Ford. Le Fèvre’s previous role at Diffusion PR saw him integrate the agency’s global strategy and lead its consumer PR offer. Previously, he worked at Hill+Knowlton Strategies. In his […]

Racepoint Global president Peter Prodromou becomes CEO

Racepoint Global has announced that Peter Prodromou, the company’s president since 2013, will assume the role of CEO. Larry Weber, who founded the firm in 2004, is to take on the title of founder and chairman. Prodromou has been part of Racepoint Global, which has its European HQ in London, since it was founded in 2004. He has served […]

PR Case Study: The Real Mr Darcy

TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in partnership with Taylor Herring, decided to find out what Jane Austen’s beloved character, Mr Darcy from Pride and Prejudice, really would have looked like…and […]

Heather Blundell named MD of Weber Shandwick Manchester

Weber Shandwick has appointed Heather Blundell as MD of its Manchester office. Blundell has been acting MD of the agency’s Manchester office since March 2016 and replaces outgoing MD Jo Leah. A strategic comms, corporate PR and issues management specialist, Blundell has been promoted into the role having led the agency’s corporate and B2B team to […]

W wins European PR brief for Major League Baseball

Major League Baseball (MLB) has appointed W to handle its UK and European PR, as the organisation looks to increase its efforts throughout the continent to engage with fans and cultural influencers. W’s wide-ranging PR and social brief will encompass activating handpicked cultural partnerships, planning live events, and other efforts to showcase the sport to […]

John Smedley hires Neville McCarthy Associates

Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”. Established in 1784, John Smedley – “The World’s Finest Knitware” – is said to have been the brand of choice for the likes of Marilyn Monroe, Audrey Hepburn and members […]

Newport tops LateRooms’ UK Valentine’s weekend destinations

Hotel reservations website is boosting its profile by revealing the most booked destinations for Valentine’s weekend on its site, with Newport and Blackpool topping the list. The three most popular destinations over the Valentine’s weekend (18 – 19 February), according to an increase in bookings on the site, were Newport, which was up by 500% […]

Sutton United hires Ready10 ahead of Monday’s Arsenal FA Cup clash

Ready10 has been called in by Sutton United FC to provide the National League club with commercial and comms support ahead of its FA Cup home tie with Arsenal on Monday (20 February). Sutton United, the lowest-ranked team left in the competition, will play Premier League side Arsenal in the fifth round on 20th February having beat Championship club Leeds […]