Webinar: The rise of earned media and how to achieve integrated comms

Brands that do not acknowledge the importance of earned media are ‘missing a trick’, according to Patrick Barrett, MD at Simpatico PR, who took part in our latest webinar. Alongside Tom Ritchie, Cision’s EMEA product and marketing director, he discussed why content is becoming increasingly important for brands and how to create the perfect integrated comms […]

ESPGHAN appoints Spink for children’s healthcare congress

The European Society for Paediatric Gastroenterology Hepatology and Nutrition (ESPGHAN) has appointed healthcare specialist Spink to manage communications for its 50th Annual Congress. The ESPGHAN Annual Congress, which will be held in Prague in May 2017, attracts opinion leaders in the field from across Europe. Spink will handle relations with the medical and trade press […]

Five reasons PR has an edge in content creation

Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become successful in content. The PR industry is showing an increased interest in content. Just last year, three PR agencies won awards at CMA’s International Content Marketing Awards, showing an increasing step […]

Ministry of Sound appoints Smarts Communicate to launch fitness offering

Smarts Communicate has been appointed to launch ‘Ministry Does Fitness’, a new fitness offering from Ministry of Sound. Smarts’ London office will coordinate a programme of local and national activity to launch the offering including influencer outreach, social and media relations. The agency looks to break into the London fitness scene with its ‘Be Good to […]

Consumer influence on brands has grown over five years

Weber Shandwick’s report The Company Behind The Brand II: In Goodness We Trust shows that 68% of consumers and 59% of executives believe brands are influenced by consumer opinion more than they were five years ago. The report, which conducted an online survey of 2,100 consumers and 1,050 senior executives across 21 markets worldwide, shows […]

Brands need to crack their own ‘culture code’ to bolster reputation

Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British Red Cross, Intercontinental Hotels Group (IHG) and Punch Comms discuss why a more unified internal ‘culture code’ can help brands. The report, which spoke to 1,200 people working in […]

Why visual corporate financial statements lead to more engagement

Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial statements. Diageo, BP, GSK and Tesco are ranked as some of the most engaging brands, mainly due to their use of rich media, the agency reports. For its fifth annual report, compiled between December […]

This week’s top agency news on Gorkana News

Your bitesize update on the latest agency news featured on Gorkana this week: Clodagh Higginson, political correspondent for ITV’s Good Morning Britain, has teamed up with her husband John Higginson, a former political editor at the Metro, to launch a new PR agency called Higginson PR. Higginson PR will specialise in PR and social media support, comms strategy, […]

This week’s top trending features on Gorkana News

Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Insight: The power of flexible working in PR Timewise has selected the top 50 most powerful part-time workers in 2017 featuring a host of in-house and agency comms pros. Gorkana asks how flexible working has empowered people in PR.   Opinion: […]

GMC Software appoints Spark Communications to expand influence past print

GMC Software, a customer communications management tool, has appointed Spark Communications as its UK PR agency, with the objective of engaging audiences beyond the print industry. Spark won the account following a three-month trial period focused on the insurance industry, during which it had to demonstrate its ability to create content including opinion pieces and […]