Hotwire CEO Brendon Craigie steps down

Hotwire Group CEO Brendon Craigie has announced his resignation to pursue other interests. A successor is expected to be announced in “due course”. In the interim, Hotwire’s global leadership team comprising of Alex MacLaverty, Barbara Bates, Andy West, Adrian Talbot and Heather Kernahan, will continue to lead the business and report to Enero Group CEO, […]

FTI Consulting’s Energy arm gains three client wins

FTI Consulting has been appointed by three new clients in the oil and gas sector. FTI has been retained for strategic corporate and financial communications advice by Green Dragon Gas, Upland Resources and Northern Petroleum. Green Dragon Gas is the largest independent producer and distributor of Coal Bed Methane in China, and Upland Resources is […]

Opinion: why online reputation management is more important than ever

Dave King, CEO at digital reputation and intelligence firm Digitalis Reputation, on why online reputation management (ORM) is more important than ever.   Google loves negative content, so five years from now we will all look worse online despite press releases, media relations, interviews, thought leadership pieces and social media engagement. Like so many sensationalist opening […]

Hotwire set to handle UK PR for Newsflare

Hotwire has been selected as the UK integrated comms agency for Newsflare, an online video news platform for user generated video content. After a six-way pitch, Newsflare has chosen Hotwire to spearhead its consumer and B2B communications in the UK. The team has been tasked with positioning Newsflare as the home of quality user generated video content […]

Why taking ‘calculated risks’ helps brands stand out at trade shows

At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. With insights from Hotwire’s research around the event, Cross highlights what PRs might learn for future event-planning. Traditionally the conversation at MWC has been dominated by brands such as […]

Opinion: how to tailor apprenticeship schemes in PR

Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits.  With so much attention focused on the Spring Budget, it’s easy to forget that April 2017 marks the start of the government’s apprenticeship levy, which requires UK employers, with a payroll bill of […]

8 tips for communicating to the ‘modern woman’

Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight top tips for communicating to the “21st Century woman”. Engine’s research includes input from 1000 UK women and shows that 90% say brands need to take more responsibility for […]