Hotwire Group CEO Brendon Craigie has announced his resignation to pursue other interests. A successor is expected to be announced in “due course”. In the interim, Hotwire’s global leadership team comprising of Alex MacLaverty, Barbara Bates, Andy West, Adrian Talbot and Heather Kernahan, will continue to lead the business and report to Enero Group CEO, […]
About Kaltrina Bylykbashi
Kaltrina is a News Manager at Gorkana and is responsible for producing topical long-form content for the PR community which touches on corporate, financial and consumer news.
Before joining Gorkana, she worked with a range of B2B titles including Citywire and Marketing Week.
If you have PR news, comments and views to share with Kaltrina, email email@example.com
FTI Consulting has been appointed by three new clients in the oil and gas sector. FTI has been retained for strategic corporate and financial communications advice by Green Dragon Gas, Upland Resources and Northern Petroleum. Green Dragon Gas is the largest independent producer and distributor of Coal Bed Methane in China, and Upland Resources is […]
Dave King, CEO at digital reputation and intelligence firm Digitalis Reputation, on why online reputation management (ORM) is more important than ever. Google loves negative content, so five years from now we will all look worse online despite press releases, media relations, interviews, thought leadership pieces and social media engagement. Like so many sensationalist opening […]
MHP Communications is holding its annual awards, which celebrate the UK’s best young journalists, on 25 May 2017. The awards will be presented by former ‘30 to Watch’ Gold winner Sophy Ridge who has gone on to become an established media industry name. Free to enter, the only entry criteria is that nominees must be under the […]
Hotwire has been selected as the UK integrated comms agency for Newsflare, an online video news platform for user generated video content. After a six-way pitch, Newsflare has chosen Hotwire to spearhead its consumer and B2B communications in the UK. The team has been tasked with positioning Newsflare as the home of quality user generated video content […]
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and Future PR, discuss the best steps to take when a takeover story breaks out. Kraft Heinz’s £115bn bid for Unilever and the speculation surrounding it showed […]
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. With insights from Hotwire’s research around the event, Cross highlights what PRs might learn for future event-planning. Traditionally the conversation at MWC has been dominated by brands such as […]
Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits. With so much attention focused on the Spring Budget, it’s easy to forget that April 2017 marks the start of the government’s apprenticeship levy, which requires UK employers, with a payroll bill of […]
The Hacks vs Flaks organisers have made a call for new teams on Easter Sports Day, which takes place this year on Sunday 9 April. The event, which takes place at the Bank of England sports centre in Roehampton, will see teams of journalists and PRs go head-to-head in football and netball matches. Kick-off is […]
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight top tips for communicating to the “21st Century woman”. Engine’s research includes input from 1000 UK women and shows that 90% say brands need to take more responsibility for […]