Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The right mix of celebrity talent can make media coverage go further. Group shots or unusual pairings at an event make for better stories, and relevant talent […]
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This month, we launched the PRCA Diversity and Inclusion Guidelines. Diversity has always been a hot topic for the PR and communications industry. It regularly features in industry […]
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. Being a PR professional can be hard. No one really understands what we do – and those that have some idea often don’t like the sound of […]
Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. Whether for work or play, our connection with tech brands has become increasingly emotional and social. Our smartphones, tablets and laptops are extensions of our personalities, allowing […]
Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade show of 2018, the annual Consumer Electronics Show (CES) in Las Vegas is the first big outing for technology companies of the year. From a brand perspective, it is the first crucial opportunity […]
Cision hosted an event at its Canary Wharf HQ to mark the relaunch of Cision Gorkana Jobs and the launch of new journalist site Journo Resources last Thursday (February 1), reports Cision’s Luize Lazdane. Central to the event was a special panel debate about the future of journalism and how to build your career – featuring Journo Resources founder […]
Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great conversation last night. There was no-one at home. My WhatsApp groups were silent. And the cat was ignoring me. So, I searched the internet […]
Luxury London hotel Sheraton Grand London Park Lane has appointed Switched On to handle its 2018 retained PR brief following a five-way pitch, reports Cassandra Albertine. The Brighton-based consumer lifestyle agency has been tasked with promoting the hotel’s Club rooms and Suites, alongside its F&B and Weddings offerings. Managing partner Carl Steer will lead the […]
3 Monkeys Zeno outlines how it partnered with Radio One DJ Scott Mills to bring the Met Office’s sun safety message to new audiences and drive downloads of its weather app. Campaign: Met Office: Who do you trust? Client: Met Office PR Team: 3 Monkeys Zeno (Adam Clatworthy, Chris Bull, Christine Jewell) Timing: July 2017 Budget: Under £50k […]
An expert panel discussed how to safeguard British court reporting in the age of digital media at this week’s Society of Editors seminar, Cision’s Josh Gray reports. This week’s seminar at the Telegraph offices, sponsored by Cision, brought a panel of experts together to discuss the challenges facing court reporting and propose solutions. The five-man panel consisted […]