In this White Paper, we analyse the power and potential of video as a communications tool and we look at the PR industry’s ongoing reaction and adaptation to the rapid growth of video content, and try to understand how and why – from social media-focused viral videos to targeted, exclusive film screenings – communicators use video to meet the business needs of their brands and clients.

Agency and in-house PR and comms practitioners talk about their experience with the medium and their approach towards video. They tell us how they create it, the type of video content they produce and how they distribute it.

Industry leaders tell us about video and media relations, the kind of video content journalists are asking for and their growing involvement in paid media.

In addition, journalists tell Gorkana about the kind of video content that they want to receive, what their readers or viewers enjoy and how they work with brands to create and publish the best quality video.

Download the White Paper now.

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