In this White Paper, Gorkana explores how the growth of multichannel marketing and the proliferation of media channels has affected PR and how the industry positions itself in the marketing mix.

There is a trend in public relations, particularly among agencies, to offer services in related areas, including social media, online content and SEO, which can both blur the identity and increase the scope of ‘traditional’ PR.

Speaking to PR professionals from agencies, including LEWIS, PLMR, Lexis and Capella, as well as prominent journalists, this White Paper explores what multichannel marketing means for the identity and scope of PR.

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