Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. And yet most companies are still under investing in it.
The reason for this is simple. Company execs want to be confident their investments are generating returns. But for years, comms professionals have struggled to measure the business impact of their campaigns with the same accuracy as their colleagues in paid and owned media.
That is, until now.
This white paper reveals how technology is revolutionising the comms industry. It looks at the scale of this opportunity for your business. And it outlines why it’s time for CMOs to finally embrace PR and comms.
Inside, you’ll discover:
- Why changes in consumer behaviour mean marketers must rethink the way they engage with prospects
- How PR measurement technology saves lives and is driving a media revolution to rival the printing press
- Why the ONS, Slimming World, the Stroke Association, UK Sport and the Museum of London put PR and comms at the heart of their media strategies