Gorkana’s roots stretch way back to 1880 and to a world where fortunes were made and lost on the back of ‘reputation’. William Durrant seized on the idea of reputation and built the first press monitoring business. From that point on the aristocracy and acting professionals could find out – and thereby manage – what was being said about them (and by whom) in Fleet Street as well as the world beyond.
The principle remains the same today but things have moved on. We now connect organisations to critical information and insights to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, our unique blend of smart technology and bright analysts give our clients a clear competitive advantage.
Gorkana now works with more than 4,000 customers including:
65 of the top FTSE 100 companies
Key central government departments
119 of the top 150 PR agencies
In 2009 and 2010, Durrants made a series of acquisitions. It acquired the global media analysis and evaluation company Metrica and also Gorkana. The latter was then the provider of media information and industry news to the PR and journalist community. The combined company formed the Gorkana Group: the new market leading, complete media intelligence solution.
In 2015, the Gorkana Group was acquired by Cision, the world’s largest media intelligence company. Following completion of the deal, the Gorkana brand was retained in the UK – and so Gorkana, a Cision company, continues to be the market leading media intelligence company in the UK.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. Offering the industry’s most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making.
Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands.
Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, Asia, Latin America and Australia.