PR News in Brief

PR news round-up (22 October – 2 November)

Here’s a bumper round-up of the last two weeks’ PR news, featuring the countdown to CommsCon, W’s acquisition of LOTUS and account wins for The Academy and Headland.

CommsCon


We’re looking forward to seeing our fellow comms revolutionists who have confirmed their place at CommsCon next Tuesday. Find out how to get a goody bag and all the details you need to get to the venue.

See who is speaking

View the full day’s agenda

Opinion


Steph Bailey, FleishmanHillard Fishburn MD, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect companies to take a stand on.

Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose campaigns.

Interviews


60 Seconds with Platform Communications' Gay Bell

Gay Bell, founder and CEO of Platform Communications, talks about why she founded the agency, changes in the tech sector and how she commits to ensure staff are happy and motivated.

Victoria Ruffy, founder of Little Red Rooster, reveals why she set up the agency, how she attracts prestigious clients and how she replaced her Triumph Spitfire Mark IV.

Account wins


 

(L-R): Julie Adenuga, Mo Gilligan, Melanie C

Homeless charity Shelter has chosen The Academy to create and deliver its Christmas fundraising campaign.

Airbnb has appointed Headland to handle its corporate communications and public affairs briefs.

Barratt London has appointed Building Relations PR to manage consumer PR for its landmark developments across the capital, including Landmark Place in the City, Upton Gardens at West Ham’s former Boleyn Ground and Hendon Waterside.

OMRON Healthcare Europe, a provider of medical equipment for health monitoring and therapy, has appointed Hotwire to handle a brief to increase brand awareness in key audiences across the UK, Germany, France, Spain and Italy.

Baby health technology brand Owlet has appointed Milk & Honey PR to help launch the brand in the UK.

The International Wine Challenge has appointed Phipps to help the competition drive entries and promote the value of an IWC medal to wine makers.

Consulting, technology services and digital transformation firm Capgemini has appointed WE Communications to handle its PR internationally, following the agency’s work on its UK account.

Stand Agency has secured two new account wins. It will deliver integrated campaign activity for SSAFA, the armed forces charity, while it will also develop a comms strategy for Waltham Forest Council.

AI and cognitive tech firm IPsoft has appointed Brands2Life to a media relations and brand reputation brief.

US beer brand Scofflaw has hired Media House International as its UK PR agency.

Enterprise blockchain platform Gospel Technology has appointed Red Lorry Yellow Lorry as its retained comms agency in the UK.

The Lebanese Bakery has appointed Plus 1 Communications to help drive awareness for its recently launched Covent Garden restaurant.

Navigate Travel has selected Rooster PR as its first UK PR agency to raise awareness and boost bookings for its MedSailors, Yacht Getaways and Wild Kiwi brands.

Swedish oat drink Oatly has appointed Alfred to support the launch of its new product range and the brand’s “It’s like milk but made for humans” campaign.

“Lean luxury” hotel brand Ruby Hotels has appointed Grifco PR to handle its UK PR, ahead of the launch of its first UK hotel next summer.

Sleep brand Sid has appointed NakedPRGirl Claire Etchell to oversee its PR strategy and handle influencer relations.

Non-alcoholic gin brand CEDER’S has appointed instinct to handle its UK launch through both traditional PR and influencer marketing campaigns.

Private equity firm Horizon Capital has appointed Brackendale Consulting to handle a media relations brief.

Domaine Clarence Dillon, the luxury French wine brand, has selected Clementine Communications to help build its brand profile.

Legal firm Gillespie Macandrew has appointed Pagoda as its retained PR agency.

Vigilant Software, an information security and compliance business, has appointed Context Public Relations to deliver a comprehensive PR campaign to raise awareness of its products and services.

Awards news


Cision named best social listening tool at Social Media Marketing Awards

Cision’s Lorna Mattis and Tom Ritchie

Cision is thrilled to announce that the Cision Communications Cloud® has won the Social listening tool of the year prize at Social Day’s 2018 Social Media Marketing Awards.

People news


Kayleigh Watson

Video game publisher 2K has appointed Kayleigh Watson as senior PR manager. She will work across all of 2K’s titles, with a particular focus on its core games.

Good Broadcast, Good Relations‘ specialist broadcast consultancy, has hired Josh Wheeler as northern consultant to develop business outside London.

Sarah Stimson has left her position as Taylor Bennett Foundation CEO to launch Ladder Talent, a consultancy which aims to help businesses in the creative industries develop talent and improve diversity.

Cicero Group has hired Aideen Ginnell as its Ireland director to lead the group’s Dublin office.

Aideen Ginnell

Jam_ has hired Claire Robinson as account director and Dan Muir as senior creative as part of its move towards creating a fully integrated business.

Wild Card PR has made additions to its senior team. It has appointed Aaron Huckett and Jasmin Hannington as head of digital and head of news respectively, while it has promoted Sophie Langridge to brand divisional director and Victoria Prior to food and drink divisional director.

Tech PR agency Whiteoaks International has made a number of promotions to its senior team. It has promoted associate directors Tom Webb and John Broy to client services directors, with the pair joining the agency’s board. It has also elevated Simon Moss to the role of associate director and head of business development.

Havas PR has appointed three new account executives. Alex Minion and Kitty Barraclough join the agency’s Manchester team, while Lynne Webster will work in its Edinburgh office.

Cicero Group executive chairman Iain Anderson has been awarded the title of of Freeman of the City of London.

Agency news


W has acquired a majority stake in specialist travel consultancy LOTUS. The deal enables W to broaden and deepen its travel expertise, while LOTUS will access enhanced creativity and lifestyle connectivity.

Porta Communications has integrated its Redleaf Communications subsidiary into global strategic comms agency Newgate Communications.

PA Consulting has acquired Boston-based firm Essential Design to grow its US presence and extend its front-end design capabilities.

Innovation and investment specialist FieldHouse Associates has launched a new office in Cambridge, led by former BBC journalist Debbie Mayhew.

Jago has opened a new office in Dublin to strengthen its offering for clients in the Republic of Ireland, Northern Ireland and the EU.

PRCA news


The PRCA is set to create a number of books providing practical advise to comms professionals. The PRCA Practice Guides will cover topics ranging from agency management, crisis communications and digital PR.

Following the Association of Professional Political Consultants (APPC) merger into the PRCA, the body has created the Public Affairs Board, formed of members of the APPC and the PRCA Public Affairs and Lobbying Group.

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