PR News in Brief

PR news round-up (28-31 August)

Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks summer sports day.

The four steps to creating a foolproof crisis comms plan


Building a foolproof crisis comms response in four steps

In our latest white paper – The four steps to creating a foolproof crisis comms response – we explore the four key areas communicators need to cover to ensure their organisation can get on the front foot during a crisis while being secure and consistent in its response.

Opinion


Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, over sales.

Interview


60 Seconds with TVC Group's James Myers

James Myers, group managing director at TVC Group, reminisces about his time at the agency as it celebrates its 20th anniversary.

Account wins


Blow dry haircare company the Pro Blo Group has appointed Label PR to handle all press and publicity around its haircare range.

London co-working space Huckletree has selected Common Industry to deliver a strategic comms programme focused around PR support and content production.

Content curation platform Wakelet has appointed Jam PR to oversee a campaign targeted at businesses and consumers to grow the company’s users and followers.

People news


Telefonica UK (O2) has made two new hires to its corporate affairs team. Kirsty King joins as head of external communications, while Ian Lynch has been appointed head of internal communications. The pair will both report to director of corporate affairs Nicola Green.

Hudson Sandler has appointed Victor Benady as head of its new Hudson Sandler Insights division.

Beattie Group has announced a raft of new appointments. Rachel Taylor and Ania Krwawicz-Sheath both join as associate directors in the agency’s London office, Katie Brunsmann is hired in Glasgow as a PR assistant, Stewart O’Hagan is appointed as an art worker and Stephen Nevill has been appointed as IT manager in Beattie’s Falkirk office.

Infinite Global has appointed Alice Obsorn as a senior account manager to its Professional and Financial Service PR team.

PRCA news


The PRCA has launched a new division in southeast Asia, following the success of PRCA MENA. PRCA Southeast Asia will be chaired by Lee Nugent, Text 100’s regional director APAC.

Hacks vs Flaks


PRs will take on journalists in the annual Hacks vs Flaks summer sports day on Saturday 15 September at Acton Cricket Club’s ground at Club des Sports, with cricket and rounders matches set to determine bragging rights between the two groups.

The events start from midday at Club des Sports, followed by a reception around 4pm by event ambassadors and a barbeque.

Hacks vs Flaks is a regular sporting event between PRs and journalists held to raise money for good causes. The fixtures have raised more than £350k in the past decade for a variety of charities.

This year, the National Autistic Society has received generous contributions from sponsors Ascot Lloyd, CBRE, Blackstock, EY, FTI, Brewin Dolphin, Emperor, Vismedia. The full fundraising total will be revealed after the event.

“Hacks vs Flaks is open to all, come and cajole and enjoy the setting. It is a great day out and we are delighted to be raising money for the National Autistic Society this year,” said FTI Consulting’s Ed Berry.

Those interested in participating should contact Ed Berry, Jamie Ricketts (020 3727 1624) or Dan Hyde for the cricket and Anna White or Vicky Connybeer for the rounders.

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