Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry.
Why it’s time for CMOs to embrace PR and comms
Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. And yet most companies are still under investing in it.
The reason for this is simple. Company execs want to be confident their investments are generating returns. But for years, comms professionals have struggled to measure the business impact of their campaigns with the same accuracy as their colleagues in paid and owned media.
That is, until now.
Our latest white paper reveals how technology is revolutionising the comms industry. It looks at the scale of this opportunity for your business. And it outlines why it’s time for CMOs to finally embrace PR and comms.
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.
PR case study
Tech PR agency CCgroup has celebrated three new recent account wins. It is the new global PR agency of record for Travelex Currency Solutions, helping the brand to establish itself as a fintech giant. Public service network provider MLL Telecom and Swedish fibre-to-the-home company VXFIBER have also appointed CCgroup as their UK PR agencies.
Alpha Kilo will implement and manage a global comms and media relations strategy for the association of art and antiques dealers LAPADA, Linteloo and Clippings.com. Freya Simms, LAPADA’S CEO, said: “We are delighted to be working with Alpha Kilo to promote the association and the wonderful pieces our members have to offer, whether online or at our flagship fair in Berkeley Square.”
Hencote Vineyard Estate has appointed travel and property specialist P1 Communications to implement a PR and marketing campaign promoting the estate’s accommodation, wine tasting tours and event space.
Electronics company Casio has appointed Inkling to create a content-led campaign for its calculator division designed to encourage young people into STEM subjects, with particular focus on A-level maths.
Global banking firm MUFG has appointed Susan Tether as its first head of corporate communications for EMEA. She will be responsible for internal communications, CSR, press office activity, public affairs and activating marketing initiatives including thought leadership and sponsorship.
Video advertising specialist Unruly has appointed Mark St Andrew, Cannes Lions’ former head of communications, as global communications director. He will lead Unruly’s PR and brand comms strategies, working with regional teams in Europe, the US and APAC.
Brand activation agency tbk Group has brought in Rachelle Headland to run its London operation. Headland previously worked as managing partner at Oliver and managing director of Saatchi & Saatchi X.
Atlas Partners has hired Nina Doehmel-Macdonald as senior consultant. She joins from Bupa’s UK press office and will manage a range of clients, including GambleAware.
Legal and litigation PR agency Byfield Consultancy has appointed Jeff Segvich as associate director and head of transatlantic relationships. The consultancy has also hired Asad Moghal as digital and content manager.
Carnsight Communications has appointed Steph Palmer as account manager. Palmer initially joined the team as an intern in February.
Ketchum has restructured to shift its resources towards 14 industry sectors in a sweeping initiative that comes less than six months into CEO Barri Rafferty’s tenure. The move dispenses with the practice area offering that is common among PR firms and includes a new agency ‘look and feel’.
Rachel Green, Jacqui Doughty and Lindsey Hoyle have combined their expertise to form specialist food marketing consultancy The Gourmet Collective. The consultancy will offer a range of PR services to clients, including media relations activity.
The PRCA has launched its Communicating the Gender Pay Gap report and disclosed its own pay gap figures. The report is designed to help organisations voluntarily address their gender pay gaps. The PRCA’s median and mean gender pay gap figures skew 12.14% and 39.71% respectively in favour of men.