PR News in Brief

PR news round-up (11-15 June)

Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit.

AMEC Summit 2018

AMEC summit showcases the future of PR measurement

Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona.

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes.

Cision celebrated a golden evening at the 2018 AMEC Awards, and took home a combined 12 prizes, including four Gold awards.

Thought leadership

CNBC's Arjun Kharpal: Tailor your pitch to different outlets

Cision’s Cheryl Douglas interviews CNBC’s Arjun Kharpal

Tailoring your pitch and avoiding blanket emails are the best ways to capture a journalist’s attention, CNBC International tech correspondent Arjun Kharpal said at last week’s PR Week’sCrisis Communications Conference.

Account wins

Karol Marketing has won a brief to provide media and communications support to Great Exhibition of the North this summer, following a competitive pitch.

Gala Leisure has appointed Borkowski and Goodstuff Communications to deliver the comms and media strategy for the relaunch of its Buzz Bingo brand.

Talker Tailor Trouble Maker has won a brief to handle all marketing and PR for Burger & Lobster. The agency will be responsible for new food, restaurant launches, in-restaurant events and the brand’s partnership with Deliveroo.

UI specialist User Conversion has appointed Jam to drive positive awareness of its conversion rate optimisation process, following a three-way pitch.

Quintain, the property company behind Wembley Park, has appointed Four Communications to implement a B2C comms strategy that highlights the park’s regeneration.

Promote PR adds British Wheelchair Basketball to its roster of sports clients

British Wheelchair Basketball has appointed Promote PR to grow the sport’s audience, attract new participants and raise the profile of the British teams’ journey to the 2018 World Championships.

Investment industry specialist JPES Partners has been appointed to provide asset manager Muzinich & Co with UK and pan-European media relations services.

Hair vitamin company Sugarbearhair has appointed Push PR to handle its UK PR.

Investment manager Wealthsimple has hired Pagefield to lead its UK PR. The agency has been briefed to amplify the firm’s communications and make investing “more accessible to everyone”.

OppoSuits has retained Frank as its UK PR agency following a trial Christmas campaign. Frank will drive brand visibility and engagement for the brand through brand activations, proactive media relations and influencer campaigns.

Skincare, bath, body and home fragrance brand AromaWorks has appointed RKM Communications to manage its UK and global social media accounts.

Financial derivatives software company OpenGamma has appointed Aspectus to deliver its UK communications programme. The brief spans messaging, media relations and media training.

Luxury fashion accessories brand Bamford London has selected Clementine Communications to handle media relations for Bamford London Mayfair Watches and Bamford London Accessories.

Supply chain logistics specialist SCALA has appointed PR Agency One to boost its reputation and help it achieve its international growth plans.

Children’s Heart Surgery Fund has enlisted Wolfstar to develop a campaign to persuade existing and potential donors to leave the charity a gift in their will.

Genetic Disorders UK has appointed The PHA Group to support its annual fundraising campaign, Jeans for Genes Day, in 2018.

People news

Shanker Singham

Huntsworth PR Group has recruited competition lawyer Shanker Singham as a senior adviser to develop its Brexit and trade offering. The group includes Grayling, Citigate Dewe Rogerson and Quiller.

Digital design and UI agency This Place has appointed Daria Gerasimova as UK PR manager to lead its communications and social media activities.

Stir has appointed Sophie Hayes as associate director. She will work across the agency’s portfolio of food, drink and FMCG clients.

Healthcare specialist Publicis Resolute has promoted Emma Knott to associate director and head of social media.

Healthcare comms agency ROAD has appointed Sarah Winterbottom as senior director to provide senior counsel to clients and drive growth in key sectors.

The Lucre Group has hired Grace Wood as senior account director and Ryan Lewis as account director.  it has also promoted Janine Clark to director of culture and reputation.

Agency news

The Foundry founder Kevin Murphy, Wm Grant & Sons Australia founding MD Brian Sharp and experienced creative director Steve Yelland have launched J44, a strategic brand consultancy. It will have hubs in Manchester, Harrogate and Edingburgh.

LEWIS has pledged to support Tech She Can, an industry charter created to increase the number of women working in technology.

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