The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives.
Now, there’s a way to find out if your competitors are beating you at PR measurement and see how to ensure your comms initiatives are working as efficiently as possible with the rest of the marketing mix.
It’s called ‘maturity mapping’ – and Cision’s next webinar will show you how it works.
Having unveiled AMEC’s new ‘Measurement Maturity Mapper’ initiative at this month’s summit in Barcelona, Cision’s Paul Hender will host the webinar alongside FleishmanHillard’s Ben Levine and Survey Solutions’ Colin Wheeler.
Together, they’ll reveal how this new tool will drive cultural change within organisations and help communicators use data to show the business impact of their work and inform business decisions:
- You’ll see how to map your evaluation practices against those of your peers and see where your strengths and weaknesses lie.
- You’ll hear why integrating evaluation across paid, owned and earned and understanding PR’s contribution in context is the future of PR measurement.
- And you’ll discover what you can do today to take your PR measurement programme to the next level and drive business results.
This webinar is essential viewing for anyone who’s interested in improving the performance of their PR initiatives. So, click the link below and reserve your place on Enhancing your PR measurement with ‘maturity mapping’ now.