Enhancing your PR measurement with ‘maturity mapping’

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives.

Now, there’s a way to find out if your competitors are beating you at PR measurement and see how to ensure your comms initiatives are working as efficiently as possible with the rest of the marketing mix.

It’s called ‘maturity mapping’ – and Cision’s next webinar will show you how it works.

Having unveiled AMEC’s new ‘Measurement Maturity Mapper’ initiative at this month’s summit in Barcelona, Cision’s Paul Hender will host the webinar alongside FleishmanHillard’s Ben Levine and Survey Solutions’ Colin Wheeler.

Together, they’ll reveal how this new tool will drive cultural change within organisations and help communicators use data to show the business impact of their work and inform business decisions:

  • You’ll see how to map your evaluation practices against those of your peers and see where your strengths and weaknesses lie.
  • You’ll hear why integrating evaluation across paid, owned and earned and understanding PR’s contribution in context is the future of PR measurement.
  • And you’ll discover what you can do today to take your PR measurement programme to the next level and drive business results.

This webinar is essential viewing for anyone who’s interested in improving the performance of their PR initiatives. So, click the link below and reserve your place on Enhancing your PR measurement with ‘maturity mapping’ now.

Register here


Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]