The agency has been tasked with changing the way the brand engages customers and refining its target audience on social platforms.
It will look to implement a strategy which presents male shaving as a ritual rather than a routine. Splendid will also look to help audiences navigate the methods, products and benefits communicated to them by brands.
Diana Graovac, senior brand manager at Wilkinson Sword, said: “Splendid developed an exciting social platform that will elevate the brand to be more social and culturally relevant, while enabling us to celebrate our unique heritage in men’s shaving in a modern, positive way.
“Their ideas impressed us creatively, resonated tonally and had the strength to travel to the right people. We are delighted to have Splendid join the Wilkinson Sword team.”
Alec Samways, CEO at Splendid Communications, added: “We’re excited to work with one of the biggest shaving brands around. We have the expertise and experience to produce creative social media content that will make Wilkinson Sword stand out against its competitors in the noise of social.”