Susannah Wyeth joins Hotwire as associate director

Hotwire has appointed Susannah Wyeth as an associate director, responsible for driving growth and greater awareness across the agency’s B2B technology footprint.

As a member of Hotwire’s Directors Forum, she will be responsible for driving growth and delivering campaigns for the likes of BMC, Mindtree and Thales.

Wyeth was previously a senior account director at Atomic PR, where she led the award-winning #BrexitScience campaign for Digital Science. She has vast experience working with a wide range of companies in the B2B technology sector.

“We’re delighted to welcome Susie to the Hotwire family,” said Matt Cross, Hotwire’s managing director UK. “Not only does she have an incredible track record in creating and delivering award winning campaigns for clients, but she truly understands that the secret sauce to Hotwire’s success is our people.

He added: “With her enthusiasm and love for building and nurturing teams, Susie will ensure our campaigns deliver stellar results for our ever-growing client base.”

Wyeth concluded: “Hotwire had previously caught my eye as an industry-leader and award-winning agency in the B2B technology space and it’s great to be part of an organisation which is committed to being the best agency its clients will ever work with.”