As part of the agreement, Prova will manage the firm’s PR and marketing activity, as well as investing in the business.
Simon Drain, managing director, Kobus, said: “We are thrilled to have Prova on board, both as our marketing and PR partner but also as a key investor. We have seen the work they have done in driving commercial growth for other spin-outs and fast growth businesses – and that is what attracted us to them.”
Aimee Postle, director at Prova, added: “It’s a real privilege to be involved in the next stage of the Kobus success story, both in the UK and further afield.
“But more than that, we are putting our money where our mouth us. We believe passionately in the Kobus project – and as a fellow investor, the business knows that it will be getting counsel from the heart. There are very few PR organisations out there investing in their client-base. We believe in our clients – and we hope they believe in us.”