The agency has been briefed to raise awareness of the benefits of renting a retirement property and to drive enquiries for Birchgrove’s first development in Sidcup.
André Kappelhoff, account director at P1 Communications, will lead the account.
Vicky Goodall, managing director at P1 Communications, said: “We are excited to be part of Birchgrove’s ambitious plans to develop multiple new villages and introduce renting to the baby boomer generation.”
Honor Barratt, managing director at Birchgrove added: “P1 is fully on board with the reasons why this new approach to retirement living could be a game changer for the market.
“The rental proposition potentially brings customers in to the market who may have thought they left it too late, or the barriers to entry are too high. I’m absolutely convinced that P1 has the right team to help spread the word.”