Instinct appoints Penny Joyner-Platt and Joe Mowles

Instinct appoints associate director and influencer relations lead

Instinct (formerly Instinct PR) has appointed Penny Joyner-Platt, Frank PR’s former associate director, as associate director and Joe Mowles as head of influencer and VIP relations.

Joyner-Platt has 11 years of consumer brand experience. She will head the agency’s QVC and Feld Entertainment accounts, managing the team and driving current and new business.

Mowles left creative agency Exposure to take up the brand new role at Instinct. He has over 10 years of experience in influencer and VIP relations.

Instinct PR recently dropped the ‘PR’ from its name, rebranding to instinct and refreshing its website with a new look.

The consumer and fashion agency has also made several internal appointments. Rosie Taylor is now a senior account manager, Grace Carroll has been promoted to senior account executive and Sophie Williams has joined as senior account manager.

Instinct founder and MD Jonathan Kirkby said: “After such a successful 2017, the move to brand new offices in Farringdon and growing the team to 20 talented individuals, I am so excited for the future of instinct.

“After taking a look at our position in the market, we decided we needed a fresh and creative revamp to our identity. The highly visual rebrand is a notable departure from our original identity and puts clients at the heart of our offering.”

  • Pictured: Penny Joyner-Platt and Joe Mowles
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