For Cision’s 2018 State of the Media survey, we wanted to discover what the transformation the media has undergone over the past 12 months means for PR professionals.
So, we polled 1,355 journalists from across the globe on declining trust in social media, search engines bypassing traditional outlets and more.
We’ll be publishing our findings next week and exploring their implications in an exclusive webinar – with expert commentary from Mail on Sunday showbusiness editor Katie Hind, W account director Sean Allen-Moy and Cheryl Douglas, Cision’s head of media research and jobs.
Douglas will summarise this year’s key takeaways, before passing over to Hind as she talks about how journalists and PRs can work together to tackle the biggest challenges facing the media today.
Then, Allen-Moy will draw on his experience working at Sky News and the BBC to consider what this all means for comms professionals.
“For this year’s survey, Cision has leveraged its global network of journalists and media influencers to uncover unique and valuable insights about the state of the media today,” said Douglas. “This really is essential knowledge for journalists and PR pros alike.”
She added: “We have two great guests joining us representing both sides of the media, and I can’t wait to hear Sean and Katie’s take on our findings.”
Click here now to claim your place and join Douglas, Hind and Allen-Moy on Thursday 26 April as they discuss the state of the media today.
Topics to be discussed include:
- What journalists say is the biggest challenge facing the media today.
- Which sources of brand information journalists trust the most.
- How PRs can secure more coverage and build stronger relationships with journalists.