W will work with innocent’s marketing team to shape the brand’s 2018 campaign activity, including their Big Grow initiative.
The agency will deliver bespoke media relations, influencer engagement and creative news generation. Its activities will be inspired by innocent’s trademark tone of voice and aim to keep the brand at the front of consumers’ minds.
Richard Tompkins, managing director of W, said: “We’re incredibly proud to be given the chance to work with such an iconic brand as innocent.
“There are many exciting things planned for innocent in 2018 and we are really looking forward to working hand-in-hand with the talented in-house team to deliver best-in-class work – and maybe even win an award or two!”
Joe McEwan, UK head of brand at innocent, added: “2018 is set to be an exciting year for innocent and we’re looking forward to working with W on some of our biggest campaigns.
“The team has a great track record and we’ve been particularly impressed by the passion they’ve shown for the innocent values and our desire to do things differently.”