A key part of Diffusion’s strategy is to educate consumers about Zeelo’s offering, which aims to change the way sports fans book their travel.
The agency will target this core audience with awareness raising PR campaigns that will see the brand using its data capabilities to champion “the fan”.
It will also arrange media briefings to show the media how Zeelo works. Then, seasonal reports will showcase the brand’s travel data expertise and will offer consumers advice about how to get the best deals and save time travelling to major events.
Driving Zeelo’s profile in the business and investor press through corporate profiling is a key part of Diffusion’s corporate brief. The coach operator aims to launch Series A funding in 2018.
Diffusion’s trade PR campaign will support Zeelo’s partnership agreements and business milestones to position it as a business partner for coach operators.
Additionally, Diffusion will target consumer, trade and business media to position Zeelo as a thought leader within the travel tech industry.
“It was crucial to us that we found an agency partner that could match our pace,” said Barney Williams, Zeelo’s co-founder. “Diffusion really impressed us with its combination of creative consumer PR thinking and in-depth experience.”
Daljit Bhurji, Diffusion’s co-founder and CEO, added: “We have seen in recent years the transformational impact the likes of Uber and Lyft have had on car transport. Zeelo has equal ambitions to revolutionise coach travel for passengers in the UK and internationally. We’re excited to be part of the Zeelo journey.”