Arriva’s brief includes promoting its commitment to the environmental agenda and its development of eco-technology, as well as its CSR projects. Smoking Gun will also support on stakeholder relations, crisis management and internal comms strategy.
The win follows the agency’s work for Arriva’s North West and Southern Counties divisons in 2017.
Rick Guttridge, managing director of Smoking Gun, said: “We are expanding our relationship with Arriva Buses at a key time of growth for the agency and hot on the heels of industry recognition, including being named CIPR outstanding consultancy.
He added: “The win is testament to the wealth of travel comms expertise in the agency and the team’s dedication to drive forward impactful results which build business momentum for client organisations.”
Julie Linforth, marketing director at Arriva Bus UK, continued: “Smoking Gun’s energy and vision for our work has resulted in outstanding results in the North West and Southern counties. We have been pushed out of our comfort zone, and seen a positive shift in brand sentiment thanks to a creative, brave and highly strategic approach.
“The team demonstrated a clear understanding of our business objectives from the get-go and we’re delighted to have appointed them on the national account.”