The agency’s brief encompasses media relations, influencer relations, content generation, competition placement and corporate profiling. The appointment comes after Rooster ran a successful campaign for sister company Hotelgift over the Christmas period.
Rooster will target the consumer gifting, travel, lifestyle and wedding sectors. It will also promote Flightgiftcard across the corporate sector as a solution for businesses running incentive programmes.
Loes Daniels, CEO and founder of Hotelgift and Flightgiftcard, said: “Rooster delivered impressive results, fast. The team’s expertise, network and ambition helped Hotelgift make waves in the UK media within a very short lead time and at a critical period for sales. We are confident it will deliver equally impressive results for our new brand Flightgiftcard.”
James Brooke, Rooster MD, added: “We love ideas that are so simple you kick yourself for not having thought of them yourself.
“Gaping holes in the market and both have an impressive network of partners that will no doubt make them the go-to brands for anyone looking to give the gift of travel.”
- Pictured: Loes Daniels