The agency will develop campaigns designed to create differentiation for Nokia’s health products and reinforce the brand’s vision of empowering people to take control of their wellbeing.
It will also deliver a thought leadership programme around Nokia’s wellness initiatives and use the brand’s propriety data to reveal insights into Britain’s health.
The programme will aim to drive relevance for key Nokia Digital Health products, highlighting how they have been created with people’s lifestyles in mind.
Katy Stolliday, Brands2Life’s deputy MD, consumer, will lead the account.
Jodie Simpson, consumer MD at Brands2Life, said: “Nokia has a strong heritage in innovation and technology which, combined with the effortless style of its digital health products, makes it a very interesting client for us as we look to grow our lifestyle offering.
“We’ve got a solid plan of creative PR and social media activations that will create a deeper connection between the brand and British culture.”