Brandnation will create a number of campaigns to help support the company’s launch period in the UK, including leveraging the brand’s ambassador portfolio. The brief will be led by Joe Murgatroyd, account director at the agency’s sport division.
Mary Killingworth, managing director at Brandnation, said: “Zwift Run is a very exciting proposition for both Brandnation as an agency and the consumer. It’s set to revolutionise training routines for runners everywhere and we’re very much excited to be a part this movement.
“Zwift is a brilliant addition to our portfolio of sports clients and further strengthens the agency’s running credentials.”
Chris Snook, global PR manager at Zwift, added: “I was impressed by the agency’s creative approach, clear understanding of the run category and wealth of running contacts across the media landscape. I’m looking forward to working with the team to deliver a successful launch of Zwift Run.”