W Communications Adam Mack and Warren Johnson

W names former Weber Shandwick strategy chief as its first UK CEO

W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO.

Mack will work to enhance W’s strategic capabilities and develop its offering in areas including data analytics, ROI measurement and channel strategy. He will also work with the board and Mark Perkins, W’s creative director, to boost its creative credentials.

Prior to joining Weber Shandwick, Mack held senior roles at Porter Novelli and Freuds. His agency experience spans almost 20 years and he has worked with clients including Unilever, the UN, Eurostar, Mars, Sony and Bono’s Project RED.

He developed Weber Shankdwick’s award-winning Science of Engagement project and is a regular PR Week contributor. More recently, he worked with Noreena Hertz, ITN’s economics editor, on Weber’s Generation K initiative.

W’s existing management team, including MD Richard Tompkins and deputy MD Sophie Raine, will continue to run the day-to-day business.

Agency founder Warren Johnson will increasingly focus on acquisitions and group growth, while also working on key clients and internal talent development.

Johnson said: “Having worked with Adam at Freuds for five years and sought his counsel many times since, I’ve long wanted to bring him more formally into the W fold.

“He brings with him not just a great strategic brain but also deep insight into how our industry is changing and extensive network agency experience. Our ambition is always to be best in class and Adam will help us continue to achieve that.”

Mack added: “Having admired from afar the progress W has made over the past few years, I’m pleased Warren has asked me to help take the agency to the next level.”

He continued: “We have very different styles. But having worked together a great deal in the past, we know this makes for a winning combination.”

  • Pictured: Adam Mack (left) and Warren Johnson
Related Posts
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Go People appoints Munch to launch private theatre experience
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]