Mack will work to enhance W’s strategic capabilities and develop its offering in areas including data analytics, ROI measurement and channel strategy. He will also work with the board and Mark Perkins, W’s creative director, to boost its creative credentials.
Prior to joining Weber Shandwick, Mack held senior roles at Porter Novelli and Freuds. His agency experience spans almost 20 years and he has worked with clients including Unilever, the UN, Eurostar, Mars, Sony and Bono’s Project RED.
He developed Weber Shankdwick’s award-winning Science of Engagement project and is a regular PR Week contributor. More recently, he worked with Noreena Hertz, ITN’s economics editor, on Weber’s Generation K initiative.
W’s existing management team, including MD Richard Tompkins and deputy MD Sophie Raine, will continue to run the day-to-day business.
Agency founder Warren Johnson will increasingly focus on acquisitions and group growth, while also working on key clients and internal talent development.
Johnson said: “Having worked with Adam at Freuds for five years and sought his counsel many times since, I’ve long wanted to bring him more formally into the W fold.
“He brings with him not just a great strategic brain but also deep insight into how our industry is changing and extensive network agency experience. Our ambition is always to be best in class and Adam will help us continue to achieve that.”
Mack added: “Having admired from afar the progress W has made over the past few years, I’m pleased Warren has asked me to help take the agency to the next level.”
He continued: “We have very different styles. But having worked together a great deal in the past, we know this makes for a winning combination.”
- Pictured: Adam Mack (left) and Warren Johnson