Tin Man to promote Thriva’s blood test kit

Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process.

The agency has been tasked with creating a campaign to raise brand awareness and increase the number of customers using Thriva’s home blood test service.

Tin Man has created a giant “fatberg” – made from real fat by a Brighton-based meat supplier – to illustrate Britons’ collective Christmas weight gain and shock them into assessing their health.

More than 10ft wide and the “height of a London bus”, the fatberg will appear on the South Bank today to mark the week in which, apparently, most people abandon their New Year health drive.

Mandy Sharp, founder of Tin Man, said: “We wanted to create real impact with this activity so what better way to shock Brits into considering the state of their internal health than by visualising the UK’s overindulgence as a fatberg and raising awareness of the importance of internal health.”