Good Relations launches live experience division Good Live

Good Relations has launched Good Live, a live brand experiences division, with former Taylor Herring staffer Kat Day at the helm.

As Taylor Herring’s group account director, Day delivered creative campaigns for clients including Samsung, Sky and Paddy Power. At Good Relations, she will report to executive consumer directors Lawrence Collis and David Wiles.

Good Live will help brands “populate culture” through live experiences such as installations, pop-ups and shareable content.

Day said: “I hope to enhance the Good Relations offering with my passion for producing campaigns that resonate culturally – sparking conversations, delivering media coverage and ultimately driving behaviour change.”

Richard Moss, CEO at Good Relations, added: “We are seeing increasing demand from consumers for meaningful physical experiences. Kat is a hugely talented and inventive communications professional and we’re delighted to welcome her into our fast-growing team.”

• Pictured: (left to right) David Wiles, Kat Day and Lawrence Collis