The comms industry ended 2017 with a flurry of PR account wins from Frank PR, Newgate Communications, Hudson Sandler and many more. See the full round-up below.
Coconut Collective has appointed Escapade to manage the PR activity to support the launch of its new organic coconut water and milk product range in the UK.
Frank PR is to develop a comms strategy for The Apprentice 2017 winners Sarah Lynn and James White for their new businesses – Sweets in the City and Right Time Recruitment, respectively. The assignment forms part of the agency’s ongoing work with Lord Sugar.
The Open University has reappointed Text100 as its retained consumer PR agency following a comprehensive tender process. Text100 will undertake a series of creative consumer-facing campaigns, media relations and press office roles to support the university’s brand.
Footwear and accessories brand Ruby Shoo has selected Brandnation to handle its PR. The account will be led by fashion director Jessie Wales, with the agency targeting women’s consumer media, bloggers and influencers.
Bike sharing platform ofo has appointed Fusion Media to handle its consumer PR for the UK market. The agency will focus on growing awareness of bike sharing in the UK, as well as engaging specialist, consumer and lifestyle media with the brand.
Sustainable Technology Investors has appointed Newgate to support the UK launch of the £100 million Nobel Sustainability Growth Fund. The fund is being launched in partnership with the Nobel Sustainability Trust.
Cryptocurrency firm Electroneum has tasked Jargon PR with raising awareness around the digital currency’s launch. It will also handle a wider media relations campaign to generate ongoing coverage for the brand.