The agency is tasked with raising the visibility of both brands within the UK media. Joe Murgatroyd, account director of Brandnation’s sport division, will lead both accounts.
Mary Killingworth, managing director at Brandnation, said: “We’re absolutely delighted to be working with Raleigh and Haibike who are fantastic additions to our impressive existing portfolio of cycling brands.
“These are brands that have a rich cycling heritage but which also offer a vision for the future of cycling by forging a way in the e-bike market.”
Killingworth added: “Brandnation has an exciting plan of activity lined up that will raise awareness of the brands and help keep them at the forefront of the minds of cyclists new and old.”
Alicia Wheatley, communications manager at Raleigh, concluded: “Brandnation has a wealth of experience of delivering results within the cycling industry so we’re very excited to welcome them to the team.
“The agency’s knowledge of the cycling industry paired with their creativity was a winning formula that we believe will help Raleigh and Haibike achieve great things in 2018.”