Manifest has appointed Andrew Soar, Saxony Goodwin and Woody Anderson as creative communications director, senior brand strategist and senior account director, respectively.
Soar joins Manifest from Unity, where he was a director and head of engagement. He has worked on integrated campaigns for brands including Marks & Spencer, Ben & Jerry’s and Direct Line. His work has picked up 39 industry accolades in the last five years.
Goodwin will bolster Manifest’s brand marketing team, working alongside agency founder Alex Myers and Martin Farrar-Smith, its branding and design director. Her role will combine brand consultancy and “brand manifesto” delivery, creative copywriting for above-the-line campaigns and social media content strategy.
Anderson has 15 years’ PR experience at companies including Channel 4, M&C Saatchi, Exposure, Freud Communications and John Doe. His brand experience includes BMW, Department of Health, Vodafone, Pepsico and Le Coq Sportif and ASOS.
“Andrew, Sax and Woody are some of the best creative thinkers in their respective fields, as well as amazing leaders for our junior team,” said Myers. “To capture all three at once is a creative coup that demonstrates our commitment to building an unrivalled senior team.”
Soar continued: “It was clear from my early conversations with the directors that there’s a real opportunity here to not only produce exceptional work but to drive the industry forward and invent the future of PR. I can’t wait to be a part of it.”
Goodwin added: “As an integrated agency, everything starts with the brand, so I’ll be working across all our teams to ensure our strategic work is always on point, building that bridge between brand purpose and creative communications.”
Anderson concluded: “Ever since my freelance placement at Manifest, I’ve not been able to find anywhere else that felt as much like home. There’s so much raw talent here in the junior team, and an executive committee determined to drive the industry forward.”
- Pictured: (l-r) Andrew Soar, Saxony Goodwin and Woody Anderson