Popcorn PR hires Victoria Coppin

Victoria Coppin joins Popcorn PR

Popcorn PR has appointed Victoria Coppin as its social and digital director.

Coppin will be responsible for leading digital strategy and social delivery for Popcorn’s client base, as well as continuing to grow the agency’s social division.

She brings over 10 years of client and agency side social and digital comms experience, working across brands including Premier Foods, Energizer and Pernod Ricard.

Louise Lloyd, Popcorn’s founder, said: “We are delighted to welcome Victoria to the Popcorn team. She brings strong hands-on experience, having delivered campaigns for some fantastic brands, along with strong strategic insights which will strengthen our online offering for clients as we continue to grow.”

Coppin added: “I’m thrilled to be joining Popcorn at what is a very exciting time for digital PR. I believe passionately that being able to offer clients a completely integrated approach, from both the insights and strategy right through to execution, is the secret to success in generating best-in-class results and outcomes for them. I’m really excited to bring fresh digital thinking to Popcorn and its first class client base”.

Related Posts
PR News in Brief
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]