The 2017 PR Week awards – a retrospective

There is something special about black tie events and award ceremonies. There is something very special about a black tie awards ceremony that brings your own industry  – and clients and customers, of course  – all together.

So imagine just how special it felt to be at this year’s PR Week awards – the annual black tie ‘Oscars’ for the UK PR and comms industry – with all of the above, and a genuine, bona-fide, 24 carat rock star in the shape of The Who’s Roger Daltrey handing out one of the gongs.

Yes, this year’s event was special. I suspect most awards ceremonies – this side of the BRITS, at least – are not graced by the presence of a rock legend. Daltrey was there to welcome – with a choice few words – his long-standing PR Alan Edwards into the PR Week Hall of Fame. He also – inadvertently – showed just how much people are grateful for the work the best in our industry do.

The awards also bring that work to life. Personally, I really enjoyed the reminders of the best campaigns of the last 12 months – from Aldi’s Kevin the Carrot (Weber Shandwick) to Lynx’ Giving British masculinity a new voice (W) – as they got top awards. It also made me think about the campaigns I’d missed too – which is usually a sign that I’m not in the target audience, I hope, rather than a sign I’m missing out!

Although not a winner this year, Cision didn’t miss out either. Not only did our new EMEA&I President Abe Smith make to the stage to hand out the award for best in-house team, he had the pleasant surprise of handing it over to our valued clients at English Heritage for the work they’ve done in 2017.

Now, that’s what I call a win-win!

  • Pictured: Abe Smith and the English Heritage team
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