Ogilvy hires head of influencer marketing

Ogilvy PR has appointed Rahul Titus as its head of influencer marketing.

Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM influencer identification tool.  He previously established and ran MediaCom’s influencer offering, where he managed a diverse portfolio of clients.

He said: “In a world where celebrity influencers can command six figure sums, often with debatable business impact; it has never been more important to define a new, strategic approach to influencer marketing.

“I am thrilled to be joining Ogilvy at such an exciting time and to help build on the strong foundation we have in place here at the agency. ADAM is an example of this new scientific approach that will help us redefine this space.”

Jai Kotecha, managing partner, digital, social and content, added: “Rahul brings with him a wealth of experience and comes with an excellent track record of delivering best in class influencer marketing strategies. We are excited to have him on board and evolve the offering here at Ogilvy.”