Hue & Cry wins Waterford brief

Hue & Cry to provide Waterford’s global press office

Consumer goods firm Fiskars has appointed Hue & Cry to support the global press office for luxury crystalware brand Waterford, following a competitive pitch.

The lifestyle PR agency will support Waterford’s forthcoming product launches and influencer campaigns – the latter of which will be announced in 2018.

“We are thrilled to be working with Hue & Cry,” said Vicki Mapplebeck, global head of marketing and communications at Fiskars. “They were the obvious choice to help us communicate our heritage while also looking to the future and helping us to engage the brand with a younger demographic and modern Irish lifestyle.

“The team brings a wealth of experience spanning both communications and brand development and we look forward to what will hopefully be a long-standing relationship.”

Carla Burt, Hue & Cry’s co-owner, added: “We are absolutely delighted to be representing a brand that has such a rich heritage and true passion for craft – 2018 will mark 235 years for the brand and we are excited to be leading the global press office as Waterford embarks on a new chapter in its story.”

Related Posts
Milk & Honeys PR wins Liva Healthcare
Milk & Honey PR to promote NHS partner Liva Healthcare
Danish private healthcare firm Liva Healthcare has appointed Milk & Honey to promote its digital health platform in the UK. Milk & Honey PR will work to educate [...]
The Cricketer
Meet the Journalist: The Cricketer’s Huw Turbervill
Huw Turbervill, managing editor at The Cricketer, discusses the magazine’s loyalty to its readers and the upcoming Ashes series, including a score prediction. You’ve [...]
Formula E appoints CSM
CSM wins Formula E brief
Electric street racing motorsport series Formula E has appointed CSM Sport and Entertainment to handle its global and local PR following a competitive pitch process. The [...]
Bristol City Council at CIPR South of England and Channel Islands PRide Awards 2017
Bristol City Council wins top prizes at CIPR PRide awards
Bristol City Council took home two highly coveted gold awards at Friday’s Chartered Institute of Public Relations PRide Awards for the South of England and Channel Islands. At [...]
Copyright © 2017 Gorkana