Meaning-Centred Design involves using a number of techniques to create products and services which companies use to increase the commercial value and relevance of their brands in the rapidly changing consumer market.
Precipice’s theory encapsulates its role in creating product, service and brand design solutions for blue chip companies such as Nestlé, Unilever, Roche, Sanofi and LG Electronics.
John Higginson, co-founder of Higginson, said: “Precipice Design is one of London’s most innovative design consultancies. Meaning-Centred Design is a powerful concept that is helping the world’s biggest companies develop brands and products that create new value in people’s lives.
“We are relishing helping Precipice communicate the power of Meaning-Centred Design in influential international publications.”
Paul Foulkes-Arellano, Precipice Design’s head of client programmes, added: “Higginson PR are experts at getting their clients in the media. It would be difficult to find two people with a better media contacts book than John and Clodagh Higginson.”