Clarion will handle all media relations, influencer outreach, creative news generation and product placement for the brand. It will also provide creative support for Furbo’s brand partnerships.
The agency will help launch the Furbo camera, which allows owners to interact with their dogs and feed them treats when they’re not at home – to influencers and media, as well as tapping into key promotional dates to drive sales.
Shelley Wyatt, managing partner at Clarion Communications, said: “Furbo is a fantastic product and the ideal gift for the dog owner who has everything. We’ll be generating coverage across gift guides, on social channels and online media, ensuring that we can drive consumers to the Amazon page and boost Furbo sales.”
Sofiane Gruson, European marketing manager at Tomofun, Furbo’s owner, added: “Clarion has excellent experience in the pet care market and their very own office dog, Arlo. We were impressed with their response to our brief, their passion for pets and excellent media contacts.”