Tamarind Wilson Flint Lucre director

Lucre to help launch Beyond Escapes

/in /by

New travel company Beyond Escapes has appointed The Lucre Group, following a competitive pitch process, to help promote the brand ahead of its UK launch in December.

Lucre will help to raise awareness and provide other marketing activity ahead of the launch, including media blogger and influencer engagement, site launches, news campaigns and social media support.

The brand is set to open its first experience-based destination near Totnes in December, while its flagship location in Pickering, North Yorkshire will open next year.

Sarah Hanson, marketing director at Beyond Escapes, said: “The team at Lucre has captured the uniqueness and excitement of this new brand perfectly. Their creativity and passion shone through as did their approach to garnering insights and translating them strategically into a cohesive plan.”

Tamarind Wilson-Flint, Lucre’s co-owner and director, added: “This brand perfectly complements our existing travel and leisure portfolio but offers something totally different in the market.

“With the company yet to launch, it’s an exciting time to come on board and help shape the brand as it comes to life.”

  • Pictured: Tamarind Wilson-Flint
Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
PR Tips
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Interviews
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Industry News
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
News Analysis
Down at the Social to promote University of Manchester chemistry Down at the Social to promote University of Manchester chemistry firsts China Airlines appoints Rooster PR Rooster oversees China Airlines’ UK return