Golin has appointed Alex Purcell as creative director for its in-house content studio.
The agency has created the role as part of its commitment to provide high quality video, animation and design content to meet client demand.
Purcell joins from the Guardian, where he created award-winning short-form programming. He brings his vast experience in design and direction to the role, as well as knowledge of digital interactivity and virtual reality.
Bibi Hilton, Golin managing director, said: “Increasingly, brands are recognising how video and animation commands attention online.
“Alex will lead our production studio to deliver creative content. He will also work closely with our conceptual creative team to ensure digital content is at the heart of integrated campaign planning.”
Purcell added: “We are seeing more and more creative digital content from brands and I look forward to positioning the Golin motion team as a strong, creative and forward-thinking content studio.”