Here is a round-up of essential PR stories, people news and account wins that have been announced over the past week.
Digital marketing firm Conversant and CJ Affiliate, a global affiliate marketing network, have appointed technology marketing communications agency Firefly Communications Group to handle proactive media relations in the UK, France and Germany.
New York-based PR and brand building agency Relevance New York has rebranded itself as Relevance International to mark the opening of its new office in London.
Luxley Communications has launched a fitness, wellness and beauty division, with new clients including BodySPace and its founders Stephen Price and David Higgins, Pure Sports Medicine, WellSpoken and Secret Spa.
Racepoint Global has opened an office in Raleigh, USA, which will serve brands in Research Triangle Park and the surrounding areas.