ROAD wins Helperby

ROAD appointed to promote antibiotic resistance “breakthrough”

/in /by

Helperby Therapeutics has appointed healthcare comms specialist ROAD to help communicate its new solution, which could herald a breakthrough in the fight against microbial antibiotic resistance.

The agency will launch offline, digital and social media programmes to engage the medical and investment communities in conversation around “antibiotic resistance”.

“There has been no new class of antibiotic produced for over 30 years,” said Frances Crewdson, Helperby’s COO. “This new lease of life for antibiotics has the potential to help sustain our defence against life threatening superbugs for years to come.”

  • Pictured: Frances Crewdson
Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
PR Tips
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Interviews
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Industry News
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
News Analysis
Champions (UK) wins waxing chain PR brief Matthew Hayes, Champions (UK) Centropy PR wins accountancy group Centropy PR wins Lanop Accountancy Group brief