The Bristol-based agency’s work will begin this month with a three-month project celebrating Heinz Beanz through a national and regional PR and comms programme.
“From the six agencies we saw, it was clear to us that the team at Wonderland had pulled together a pitch perfect strategy to meet the Heinz Beanz brief,” said Nigel Dickie, director of corporate and government affairs at Kraft Heinz. “They are clearly passionate about helping us create love and celebration for Beanz.”
Alison Weir, Wonderland’s founder, added: “We’re over the moon to be working with the team at Kraft Heinz, home to some of the most loved and trusted brands that have become grocery essentials across the nation.
“Without revealing too much about what we’ll be up to in the coming months, the Heinz Beanz brief couldn’t be a more perfect fit for Wonderland.”