Having already launched a new website to align Richmond’s digital property with its brand re-launch earlier this year, Impero will continue to support Richmond’s “The Nation’s Favourite” campaign message at a digital level.
The agency will also align Richmond’s online presence with the launch of a TV campaign created by ad agency Saatchi & Saatchi.
“As household names go, they don’t come much bigger than Richmond,” said Michael Scantlebury, Impero creative director. “With big ambitions and expectations following the rollout of the new packaging and messaging, we are excited to be bringing the brand to life online, all the way from strategy to execution.”
Julie Ann Twomey, brand manager at Kerry Foods, added: “It’s an extremely exciting time for the brand. We have just launched new packaging and ATL comms and Impero has developed a really strong digital strategy that we are looking forward to executing in the forthcoming months.”