Impero wins Richmond Sausages

Impero wins Richmond Sausages digital brief

Richmond Sausages has appointed Impero to deliver a refreshed digital strategy for the brand, following a competitive pitch.

Having already launched a new website to align Richmond’s digital property with its brand re-launch earlier this year, Impero will continue to support Richmond’s “The Nation’s Favourite” campaign message at a digital level.

The agency will also align Richmond’s online presence with the launch of a TV campaign created by ad agency Saatchi & Saatchi.

“As household names go, they don’t come much bigger than Richmond,” said Michael Scantlebury, Impero creative director. “With big ambitions and expectations following the rollout of the new packaging and messaging, we are excited to be bringing the brand to life online, all the way from strategy to execution.”

Julie Ann Twomey, brand manager at Kerry Foods, added: “It’s an extremely exciting time for the brand. We have just launched new packaging and ATL comms and Impero has developed a really strong digital strategy that we are looking forward to executing in the forthcoming months.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]