Led by partners Simon Burton and Lucy Legh, the Headland team will work directly with Lidl’s in-house communications team to advise it on a corporate comms strategy for 2018 and beyond.
Burton has previously held a number of senior comms roles at Tesco and has more than 20 years’ experience in reputation management and corporate affairs.
Legh leads Headland’s financial PR offering. She joined the firm in 2016 from Tulchan, where she specialised in retail and consumer facing brands.
Burton said: “We’re delighted that Lidl have chosen to appoint Headland. Lidl has taken the UK grocery market by storm and, as the brand moves to become a major player, we’re excited to be part of that journey.”