Fusion Media wins Evans Cycles PR and social media brief

Evans Cycles, the UK’s largest high street cycling retailer, has awarded its PR and social media brief to endurance sports specialist Fusion Media.

The agency is tasked with increasing awareness of Evans Cycles’ key brands in the specialist and national media, as well as improving its social media presence.

Founded in 2008, Fusion Media’s sporting roster includes Strava, Red Bull, Wahoo, Ribble Cycles, Shimano, Telegraph Events, Madison and Royal Dutch Gazelle.

“Fusion is the only agency we’ve ever met that ‘gets’ cycling and we’re really excited to be working together,” said James Backhouse, marketing director at Evans Cycles. “We chose the team because of their expertise, passion and clear enthusiasm for the job.

“We need an agency that can communicate authentically with the core audience in cycling, and also take us to new and more mainstream audiences.”

Adam Tranter, Fusion Media founder and director, added: “We’re excited to work with a brand with such heritage and one that shares a genuine deep-rooted passion for cycling.

“We’re looking forward to working with Evans Cycles to share their story with both new and existing audiences.”