Forster Communications wins Recycle for London brief

Resource London has reappointed Forster Communications to promote Recycle for London for the next three years, following a competitive pitch.

The social change PR agency has worked with Recycle for London over the past year on a wide range of recycling, re-use and repair campaigns.

Forster will assist with campaigns and events including this week’s “Recycle Week” drive to highlight the benefits of household recycling by showing people what everyday waste can be turned into.

The agency is also raising awareness of 10 electrical repair workshops, called “Restart Parties”, happening across London until early December. These will show people how to fix household items, reduce waste and save money.

“We’re excited about what we can achieve over the next three years, as we work to help local authorities achieve a 65% recycling rate by 2030,” said Ali Moore, campaign manager at Recycle for London. “With Forster’s creativity and experience, we are confident we can keep finding ways to encourage Londoners to recycle more frequently and in the right way.”

Peter Gilheany, PR director at Forster Communications, added: “It is fantastic that we have the chance to carry on the work we have been doing in this vital area with Recycle for London, who have been a joy to work with.”

Forster’s previous contract with Recycle for London ran from June 2016 to May 2017 and generated 72 pieces of media coverage across broadcast, online and print media.